Va mai duceti aminte de 'greva' agentiilor belgiene?

Iata un articol despre un studiu tres interessant:

"Perhaps the Belgians Were Right… New Research Shows that Agencies Paid for Pitches are more Successful
Earlier this year, 27 Belgian agencies staged a “strike” to draw attention to the cost of new business pitches and to emphasize the need to be paid for pitches. Now there is new research to demonstrate that there may have been method to what seemed to some like Belgian madness.

Vale International Ltd., a global advertising consulting company with talent and resources in 75+ countries, has just announced results from an extensive analysis of new business practices among independent advertising agencies on six continents. The study, carried out in March 2010 as annual benchmarking data, surveyed 320 offices representing 12,800 employees.

According to Jorg Borgwardt, Managing Partner of Vale International, “One of the most interesting findings is that agencies which insist on being paid for the pitch average a 57.8% success rate. Those that did not ask for a fee had a success rate of slightly fewer than 10%. To the best of our knowledge no other study has uncovered this."


Si o ciresica pentru tort din acelasi articol:

"In 2009 procurement officers took over making 77% of decisions for agency revenue. But Borgwardt raises an interesting issue: “If only 26% of them took part in setting the pitch parameters; how can the others price what they didn’t brief?"