Dupa Riney, se duse si Arden.

Adica dl. Paul Arden, unul din adevaratii vremurilor bune londoneze. Cu mult coi pe vremuri, deseori la doar doua degete de absurdul pur, stiind bine de tot cu fotografii. In ultima vreme insa cunoscut mai mult pentru cartuliile motivationale scrise la pensie si vandute pe aeroporturi pentru juniorii intorcandu-se de la shoot sau de la postpro. Desi au in ele mult adevar (in ciuda continutului scazut de semne) nu ma pot totusi impiedica sa constat ca ele promovau ca model de personalitate pentru advertising exact genul de napoleoni de-mama-futatori de care oricum publicitatea poseda in exces.
Cu toate astea, mi-ar fi placut sa fi vazut una din “conferintele” sale. Dixit Advertising Age:

“His public appearances were talked about for years. In one industry talk, he stood silently next to a woman playing the cello. Another time he gave a speech with a naked man on stage, demonstrating that a person is a blank canvas. And he once hired an actor to babble onstage while Mr. Arden displayed meaningless charts. His point was that although no one in the audience knew what was going on, they would never forget it.”