joi, august 31, 2006

in biog-ul lui scrie: "After three years of programming computers on Wall Street and five years in a doctoral psychology program, Jeffre felt qualified to work in advertising. He joined BBDO as a creative intern only to be told by a senior copywriter,“If you listen to what consumers say, you’ll never write a good ad.”

Never one to ignore sound advice, he walked around the corner to Goodby Silverstein and Partners and presented himself as a junior planner. There he worked with Jon Steel on accounts including Isuzu, Foster Farms, Sutter Home and Haggar and was bitten by a small child in Texas for Sega.

He joined Wieden & Kennedy in 1997 and became Planning Director of the Amsterdam office two years later, where he was not bitten while working with clients such as Microsoft, Nike, Siemens, Vodafone and Gore-Tex. He left Wieden & Kennedy in 2005, looking for a way to make research more creatively generative."

el e Jefree Jackson de la Open Intelligence.

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