Interactive Urban Art
iaca ca, nu stiu cum se face, imi incep munca pe ogorul digital, contrar asteptarilor, cel putin asteptarilor mele, printr-un post laudativ. adrisantul? urban art-ul!
si sa ma explic:
mergeam pe strada, mult mai putin abatut ca art directorul ala de l-am citit io in IQ Ads si care mi-a dat grayscale la viata mea colorata prin platitudinea viziunii lui despre "ceilalti".
si cum mergeam eu, iesind fericit dintr-un supermarket, incarcat de Kinder Country, m-a lovit rasul. ceea ce am vazut era un "interactive urban art". mi s-a parut, si inca mi se pare, de mare rafinament ceea ce a facut un marker "alcohol free" peste o opera de arta stradala.
deconspirarea artistului spune multe. ii taie din esenta, din mesaj si ii adauga plusul de romanism la care eu vibrez ca la o rima ghidusa pe un beat sacadat.
tin sa felicit artistul nr.1 (in ordine pur cronogica) pentru perseveranta cu care schiteaza forma daciei si artistul nr.2 pentru chitibusaria lui. cum zicea si marele Adrian Paunescu, el a dat spatialitate acestei planeitati ce ne bantuie de secole.
pe principiul furat de la un copy, acela al piramidei inversate, dezvelesc marea lucrare ce mi-a starnit rasul.
17 comentarii:
pai nu e chiar frumos.
adica domnul nanca e un brand in itself, dar multumimul de langa nu e tocmai corect si respectuos.
oricum e tare ca naste discutii, dar nu e tocmai frumos.
dar cum noi nu avem inca etica street art.....
la baza e un quaral personal intre artistul 1 si artistul 2.
masinuta e foarte tare. am vazut o versiune de-a ei conturata in praf, pe un geam de pe victoriei :)
Mie tocmai asta imi place la aceasta minunata lucrare de arta. Ca este "pagubitorul pagubit". Si probabil artistul 2 ii trezeste artistului 1 aceleasi sentimente pe care le trezeste artistul 1 proprietarilor de cladiri care nu ii apreciaza arta. Etica Poetica.
e discutie mare legata de etica.
au fost niste intamplari nasoale unde identitatea unuia dintre cei mai mari si tari era dezvaluita.nu se face.
iar wooster care e autoritatea in materie, actioneaza totusi dupa niste chestii.
deci exista etica.
doar ca e nescrisa.si cam blari.
dar ma gandesc ca daca domnul nanca e luat la intebari. zic asa. de autoritati, nu e frumos. mie plac daciile lui.
apoi tagurile care fac trenurile sa arate a altceva decat niste cutii comuniste sunt oki.alea care sunt mazgalituri sunt nasoale.
dar asta cu artistu 1 si 2 e tare. se discuuuutaaa....
vezi ba, tavi, ti-am semnalat mai demult problema: rahatii astia de dau tag-uri sint vazuti si se vad ca un fel de robin hood ai esteticii urbane (de oras, no pun...) uitind ca subiectivismul lor nu e cu nimic mai presus decit al taticilor arhitecturii de ghetto. auzi, nu se face sa zici cine e. dar ce, dat cu spray-ul "se face"?
zic asta in calitate de om care scria "suck my dick" si "public enemy" cu marker pe intrerupatoarele de pe scara blocului la 14 ani, deci nu-s lipsit de prostie. mai cred ca nu exista nici o etica, ci doar o mare adunare de pionieri in jurul unei putuleli cu pretentii de arta (stradala) executata de copii de bani gata, eventual pe banii ministerului. avem o tara fara underground, asta e.
ar fi foarte grav daca ar fi asa, "o tara fara underground". dar incepe sa fie si concluzia mea, uitandu-ma mai cu atentie la ea si la cine se da "underground" pe acolo.
mie-mi place culture jamming-ul si incerc sa-l promovez pe internet. aici e usor, ca mediul e permeabil: cineva isi edifica un brand din bloguri, te duci si tu si cioplesti la el cu "comentarii". mai ales ca persoana a fost extrem de obraznica si s-a dat "cultura libre" fiind mainstream cu spume.
nu prea ma tulbura ingrijorari etice, domnilor doctori in branding. oare ar trebui, ma si va intreb?
sintetic: "x" isi trage brand personal impletind la web -- si pe alte cai, ma rog, dar accesibila ramane asta. "y" vine si incepe sa darame la el, scriindu-i chiar pe site-uri. should "y" feel guilty? if so, why?
both "k" and "über" were second degree, but i guess you missed that.
and i didn't express any opinions on your campaigns and where you stand in the cultural arena. but if you challenge me in this fashion, i'll be there for you guys. unless you deal exclusively in social stuff, in which case you're cool in my book.
see you later, then. i'm off to study your work and write about it. i needed a new topic anyway. in passing i could see how your own brand needed a facelift. the brand experts who can't brand themselves. then your web work. then... we'll see. lots of stuff. if that's how you want to play it, you're on!
cam asa:
You can still apologize till tonight. This is a private shop and I do happen to respect that (a little bit, not much -- after all, it's still advertising).
Otherwise, "Advertising: In Their Headz, Maybe" is on. And you *were* out of line. This wasn't a discussion on your private blog, this reflects on your company. Badly. Your dog should point at their pockets, not friggin' bite people!
Dear Serban Alexandrescu,
I'm using English when I don't feel like whispering friendly things to my countrymen. Besides, I have nothing to "hide" and I think Romania and its virtual happenings deserve to come out a bit in the world. It's a charming place, with charming people.
Tavi just tagged me as "mediocre". I think HE has some explaining to do: what makes me/my writing mediocre. If he's art director enough he could and should substantiate that. Here or on my blog, I don't care. I want to learn from this, from the pros, why not, if they can't keep their big mouths shut. He brought it upon himself. Or else, apologize.
It's branding and anti-branding, on every street corner and blog, as far as I'm concerned. Of course I don't intend to "assume my identity" while playing Zorro. Plus, wouldn't that look goddamn awful? Did you even bother to take a look at my blog before challenging me to remove my mask? I can't dynamite my own work and make it look like... yet another fucking self-promotion coup!
Which brings us back to the topic of Vlad Nanca and what he appears to have done. Well, I'm less Romanian than that.
Until tomorrow evening, then,
Maurice
Tavi,
How would you translate that into Romanian?
Aceasta tema este pur si simplu fara pereche:), este foarte interesant pentru mine:P Bravo !! vreau sa mai vad in continuare discutii pe tema asta!
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