incepem cu inegalabilul Russell Davies. Totul la http://russelldavies.typepad.com/planning/
si pe la
http://www.youtube.com/watch?v=waQ27_bxsIs
Cand au zis ca vin, le-am spus sa scrie un material informativ despre ei. Luand foarte in serios ce am spus noi Ben ne-a trimis urmatoarele si o fotografie (mai sus). Blur pentru ca e design CONSPIRACY...duh!
"Ben Terrett is one of the founding partners of The Design Conspiracy. The Design Conspiracy is one of the UK’s leading young design consultancies specialising in graphic design, branding and digital marketing. It is ranked by the Design Council as being in the Top 10% of UK design firms by turnover.
Founded in 2001 to create intrigue and provoke reaction, its origins date back to 1998 when five university friends got together to discuss contemporary design. These gatherings, often in dark pub corners, began to feel conspiratorial and the name was born. The company has its headquarters in Covent Garden, six full time staff (looking for the seventh now, if you’re interested?) and a client list that includes 3 Mobile, Adidas, British Red Cross, Hill & Knowlton, Jemma Kidd Make-Up, and Sainsbury’s.
Press coverage for The Design Conspiracy has included such varied media as Design Week, Marketing, the Boston Globe and USA Today, and radio coverage to date includes BBC Five Live, BBC World Service, BBC Radio 2 and Hong Kong Radio. Ben is regularly invited to comment on branding issues on BBC Radio 4’s Today programme.
The Design Conspiracy have been featured as one of the “Companies That Make Things Happen” in Seth Godin’s book of the same name and are described as “doing loads of clever shit” by the Director of Culture and Learning at 3 Mobile in the UK Before all this, Ben graduated from De Montfort University with a BA Hons in Graphic Design, worked for an internet design consultancy that burst with the bubble, a pharmaceutical ad agency and an architecture practice that designed four (good) zones within the Millennium Dome. He won the Royal Society of Art’s Student Design Award for Graphics which led to his project being used by the British Government. Since 2004, Ben has sat on the RSA’s Marketing Panel. The Panel advises the RSA on marketing, PR and branding.
Ben was born the same year Jaws was released and lives in London with his wife and son who was born the same year Star Wars: Revenge of the Sith was released."
si mai multe la http://thedesignconspiracy.typepad.com/weblog/2006/05/why_are_your_fa.html , http://www.thedesignconspiracy.com/ , http://www.youtube.com/thedesignconspiracy , http://www.whatbrandareyou.com/
in biog-ul lui scrie: "After three years of programming computers on Wall Street and five years in a doctoral psychology program, Jeffre felt qualified to work in advertising. He joined BBDO as a creative intern only to be told by a senior copywriter,“If you listen to what consumers say, you’ll never write a good ad.”
Never one to ignore sound advice, he walked around the corner to Goodby Silverstein and Partners and presented himself as a junior planner. There he worked with Jon Steel on accounts including Isuzu, Foster Farms, Sutter Home and Haggar and was bitten by a small child in Texas for Sega.
He joined Wieden & Kennedy in 1997 and became Planning Director of the Amsterdam office two years later, where he was not bitten while working with clients such as Microsoft, Nike, Siemens, Vodafone and Gore-Tex. He left Wieden & Kennedy in 2005, looking for a way to make research more creatively generative."
el e Jefree Jackson de la Open Intelligence.
Neil Christie - Managing Director, Wieden + Kennedy London
In biog-ul lui scrie: "Neil started his career at ABM and in the 1980s he was part of the team that built Yellowhammer into a top 20 agency renowned for hard-hitting work. Two years at BBH were followed by 8 years at TBWA, running accounts including Cadbury and Nissan, and where he was promoted to Managing Director. During his tenure the agency topped the new business league and the awards tables and was Campaign's runner-up Agency of the Year three years running.
He joined Wieden + Kennedy London as Managing Director in January 2004.
The agency was named IPA 'Best of the Best' Agency of the Year in 2005 and was the fastest growing agency in the UK top 30 that year. W+K London has won the Grand Prix at the Clios and the British Television Awards for the last three years running. Recent new business wins include Lurpak butter and The Guardian.
Neil is married with two sons and in his spare time he sings and plays guitar in a rather sad middle-aged rock'n'roll band. "
dar ca sa stiti cu adevarat incercati www.google.com/search , www.wk.co.uk sau http://wklondon.typepad.com/welcome_to_optimism/
mi s-a intamplat si mie, iata. de azi se cheama ca-s blogger. nu stiu exact cum se procedeaza, nu stiu exact ce vrea lumea sa vada (de citit, vorba bancului, nici nu se pune problema) nu stiu care e granita dintre auto limbi-in-cur si auto-promovare - fiind vorba de un blog "de companie".
stiu doar ca lumea stie despre agentia asta doar ce vor altii sa se stie, pentru ca noua ne-a putzit rau PR-ul asa ca nici nu prea l-am facut decat cand au insistat altii (clientii) sa ni-l facem. plus PR-ul "de contra" facut de unii competitori pe care ni l-am furat in gingii nasol din 2003 incoace.
asa ca, personal, pe blogozaurul asta am sa ma ocup mai mult exact de ce am impresia ca lumea ar vrea sa afle despre noi dar nu-i lasa "template"-ul interviurilor care ni se iau in gazetele "de specialitate". nu-ti poti face o parere despre o agentie strangand maini la prezentari, privind slide-uri la "cridenshaluri", vizitand birouri si vazand - surpriza! - monitoare, scaune si tastaturi. tot ce pot spera este ca blog-ul asta sa ne faca, in timp, mai 3D decat suntem actualmente in mintea oamenilor.
serban
este de acum asigurata de noul sistem de ferestre personalizate. echipate cu perdelutze intersanjabile si cu optiunea de customizare (vezi run dmc logo) aceste ferestre asigura intimitatea necesara procesului de creatie fara a impiedica procesul de imprietenire intre oamenii din agentie
comenzi la B&V
Indoorurile de la Metrou pentru Amica au atras atentia celor de la Jurnalul National.
http://www.jurnalul.ro/articol_51813/comunicare___campanie_practica.html
Miffy
Pe la noi cand ?
In metrou astepti. Corect. Deci face sens sa ai copy mai lung la indooruri. Corect. Lectia asta am invatat-o. Pe cand o sa ne dam seama ca daca spunem mai multe putem sa spunem si mai frumoase sau mai utile. Ia d’aici copy based indoor pentru British Museum cu informatie interesanta si bine scrisa cat cuprinde (NU DESPRE PRODUS)si joooos de tot mentiunea ca poti afla mai multe la BM. Si tongue in cheek : « ne-a pus directorul de marketing ca altfel nu scriam asta pe poster »
Dupa mine, the next best thing. Un site care permite postarea de materiale video. Intentia lor era sa incurajeze oamenii sa se inregistreze si poate sa identifice pe urmatorul Larry King sau Brad Pitt. A functionat partial : siteul e plin de videoclipuri de boybandz si rutine de dans. A functionat insa asa cum se astepta lumea si ca un Napster online. Oamenii au inceput sa sharuiasca episoade din serialele lor favorite. Iar navala a fost de asa proprtii ca mai marii industriei s-au luat cu mainile de cap si cei doi baieti care au lansat youtube s-au imbogatit peste noapte. Iar recentele declaratii de la ABC, NBC si Disney care vizeaza lansarea pe Net a programelor (pana acum interzise downloadului legal) demonstreaza marile corporatii sucomba in fata vitezei cu care Internetul accesibilizeza orice. Can’t beat time, join them. Pe principiul Itunes. Youtube a trebuit sa limiteze durata materialelor postate la 10 minute. Din motive tehnice dar si de copyright. Partea amuzanta este ca aportul de popularitate pentru materiale shaeruite prin youtube a fost net superior « pierderilor » inregistrate de marii producatori de programming.
